Bernadette Corporation, Installation view, The Complete Poem, Greene Naftali, New York, 2009
Greene Naftali is pleased to present an exhibition by Bernadette Corporation. Since 1994, this anonymous, non-hierarchical group of artists has explored strategies of cultural resistance and détournement. Adopting a quasi-corporate identity, complete with logo, "training" videos, and a dispersed, multi-national membership, the mutable collective has appropriated contemporary entertainment modes for their own experimental purposes. From the New York-based BC fashion label, which garnered a cult following from 1995 to 1997, and the magazine Made In USA, launched in 1999, to the collectively-authored novel Reena Spaulings (Semiotexte, 2005) and a series of videos starring the likes of Sylvère Lotringer and Chloë Sevigny, Bernadette Corporation's interventionist projects amount to a precisely-calibrated critique of a global culture that constructs identity through consumption and branding.
Their exhibition, entitled "The Complete Poem" extends their project, this time toward poetry and specifically the presentation of a collaboratively authored room-length poem in the gallery. A fashion shoot series of photographs will coexist in the space, the proximity of image and language penetrating one another.