Greene Naftali
Exhibition
Bernadette Corporation
The Complete Poem
Greene Naftali, New York
Press Release
Download PDF

Greene Naftali is pleased to present an exhibition by Bernadette Corporation. Since 1994, this anonymous, non-hierarchical group of artists has explored strategies of cultural resistance and détournement. Adopting a quasi-corporate identity, complete with logo, "training" videos, and a dispersed, multi-national membership, the mutable collective has appropriated contemporary entertainment modes for their own experimental purposes. From the New York-based BC fashion label, which garnered a cult following from 1995 to 1997, and the magazine Made In USA, launched in 1999, to the collectively-authored novel Reena Spaulings (Semiotexte, 2005) and a series of videos starring the likes of Sylvère Lotringer and Chloë Sevigny, Bernadette Corporation's interventionist projects amount to a precisely-calibrated critique of a global culture that constructs identity through consumption and branding.
Their exhibition, entitled "The Complete Poem" extends their project, this time toward poetry and specifically the presentation of a collaboratively authored room-length poem in the gallery. A fashion shoot series of photographs will coexist in the space, the proximity of image and language penetrating one another.