Skip to content

New Proverbs: Launch & $ale

Greene Naftal and Badlands Unlimited


April 15, 2017




Launch & $ale! April 15th, 2-6PM 


Greene Naftali Gallery

508 W 26th St, Ground Floor Courtyard, New York


Come celebrate the last day of Paul Chan's show at Greene Naftali Gallerywith the launch of New Proverbs, an exclusive line of protest signs made by Chan and Badlands Unlimited. New Proverbs premiered at the history making Million Women's March in Washington D.C. and New York. They have subsequently appeared at the LGBTQ solidarity rally at the Stonewall Inn, General Strike Rally at Washington Square Park, the ACT UP 30th Anniversary Rally, and other public protests around the New York area.


Inspired in part by the posters of the infamous Westboro Baptist Church, arguably one of the pioneering Christian hate speech groups in America, the New Proverbs takes visual cues from the color combinations and typographic treatments of the original church signs. But the messages do not disparage the LGBTQ community, Catholics and other Christians, Muslims, Jews, American soldiers and politicians—like the Westboro signs. Instead, the New Proverbs are directed at President Trump and his circle, who also happen to demonize the LGBTQ community, Catholics and other Christians, Muslims, Jews, American soldiers and politicians.


Badlands have produced a limited number of New Proverb signs and will work with a national network of arts centers and independent bookshops to sell the signs in order to raise money for non-profit groups. These include the ACLU, Planned Parenthood, The Ida B. Wells Society (a news trade organization dedicated to increasing the ranks, retention and profile of reporters and editors of color in the field of investigative reporting), and Black and Pink (A support and advocacy group for LGBTQ prisoners). Badlands will also donate signs to protest groups, arts centers, and community groups across the country so the signs can be used in rallies and gatherings everywhere.


Durable, provocative, and beautiful, the signs are 24" x 36" and printed on archival inkjet prints and mounted on corrugated plastic. They will be sold at a 30% OFF at the launch. A number of first edition "prototype" signs will also be available. Come support Badlands and organizations dedicated to justice and equality in these great times and get your exclusive New Proverbs signs! 



Site by exhibit-E®