RAQUE FORD
The only one willing to do the hard part

On view through January 2027

The Fridericianum, Kassel
Friedrichsplatz 18, 34117

RAQUE FORD combines artistically formed shapes with strong color contrasts and slogan-like text. Through her use of plastic and other industrial materials she creates an aesthetic that hovers between abstraction and simple visual codes. At the Fridericianum, the artist has created an intervention for both of the museum's public elevators.

The only one willing to do the hard part is part of Ford’s on-going exploration of identity and how it is formed out of elements from pop culture, consumerism, digital communication, and the longings associated with them. Upon entering the elevators, visitors step into unexpected spatial situations: photographic wallpaper depicting details of a discount clothing store. Standardized flower graphics and text are layered over the surrounding image. This script is fashioned in Ford’s characteristic handwritten letters striking a both provocative and sentimental tone: Everyone wants to be the desired but am I the only one willing to do the hard part and do the wanting and I don’t like to joke, joking is a sin.

For more information please visit the Fridericianum's website.