​​Using 1960s LOEWE window designs by José Pérez de Rozas as a starting point, RICHARD HAWKINS created a series of twelve video collages for the LOEWE Fall Winter 2024 men’s runway show space, layering footage and imagery of LOEWE brand ambassadors, friends of the house, and OnlyFans models with collaged elements drawn from his paintings. Hawkins’s paintings were turned into snippets that, in a further collage, can be seen on jewelry and clothing, becoming print, jacquard on knit, and oversized Squeeze bags as part of the new collection.

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